Target Audience

We need to appeal to our Demographic and Pyschographic audience.
Demographic is the audiences social status determined by their career. For example, Manual Worker or Managerial role. They are all set in different 'social grades'.

We decided that C1, C2 and D were going to be our demographic audience as it is a low budget opening sequence so it would be easier to appeal to the lower social grades.

The psychographic side of the audience is a way of targeting needs, desires and aspirations of the person.Some psychographic groups are:

·   Mainstreamers: people who don’t like to be different but are conventional in their tastes and aspirations

·   Traditionalists: people who don’t like change and are very set in their ways

·   Hedonists: people who just want to have a good time

    Individualists: people who want to stand out from the crowd and like to think for themselves

·   Rebels: people who don’t want to conform but challenge the traditional way of doing things.

We are trying to appeal to Mainstreamers so we will use expected themes and narrations.